libras key strengths lie in our innovative styling, exacting craftsmanship and high quality fabrics.

An International reputation for Quality, Service & Customer Care.
Under the direction of Managing Director, Brian Beggan, Libra Designs has earned an international reputation for quality, value for money and total commitment to servicing the needs of it's customers in it's twenty years of operation.

Originally a separates manufacturer, Libra has developed a co-ordinated range of classical, young executive and occasional designs in recent years. Libra caters for the average shaped woman without compromising fashion or quality.

Our Customer Care Policy.
Another factor which largely contributes to the label's lasting success is it's customer care policy. "We are keen to keep a personal relationship with all our customers and constantly strive to improve our service." continues Brian. "We look upon all our accounts as individual, and this is where we feel we have an advantage over many of our Continental rivals. We make ourselves accessible and are only ever a phone call away. Customer care and service is of paramount importance to Libra."

Libra Designs is one of the top 10 selling brands in the UK and Ireland. Other export markets include Sweden, France, the USA, Russia and Paraguay. "The company's key strengths lie in innovative styling, exacting craftsmanship and high quality fabrics, and the successful union of these important facets are the core of the company's success."

libra have total commitment to servicing the needs of our customers.

A great degree of Flexibility.
Libra Designs, a quality manufacturer of ladies fashion clothes has been established for 20 years. It has an international reputation for quality, value for money and total commitment to servicing the needs of the customer. However, what is perhaps less apparent is the unique manner in which Libra approaches it's marketing concept. The entire business strategy for the company from conception through design, selection cloth, sorting that cloth and final make-up is clearly defined but incorporates a degree of flexibility which allows for quick and easy change and reaction to market trends and forces, as and when they occur.

Hence the danger of becoming rigid and stereotyped is avoided. Libra's design have become synonymous with contemporary fashion developments, and in many instances have in fact set the trend which others followed.

The importance of Quality Control.
Libra Designs currently employ a staff in excess of 100 people. With quality control all important, the company has always manufactured it's own designs. Exacting standards of craftsmanship are adhered to, with equally as much thought and care going into cloth selection and sourcing. Libra's key strengths are design of cloth, innovative styling and high quality. It is the successful marriage of these important facets which lie at the core of the company's success.

Having your own highly skilled workforce is invaluable in this respect and Libra invests significant monies annually in operative training and development. The fashion industry has traditionally suffered from a shortage of highly-skilled labour so Libra's solution has always been to train it's own workers in-house.

libra offer unique innovative designs & styling alongside extensive choice.

Our Co-Ordinates Range.
Initially, Libra concentrated on separates, and especially blouses. However, more recently the company has developed a co-ordinates range which, apart from having unique and innovative designs and styling, also offers an extensive choice. Today there are essentially two seasonal collections Spring and Autumn, though the production process is flexible and can respond to mid-season demands when necessary.

Nonetheless, the choice of garments reflect the diversity of the typical Libra customer and can be loosely categorised as classical, young executive and occasional, all following current fashion trends.

Service & Quality with Style.
Libra was quick to recognise that the marketplace had changed from being largely volume-driven to quality and value oriented. It's combination of well informed, friendly and efficient service, coupled with quality and comfortable styling means that the company is never hampered by an excessive dependence on the youth market.

Consequently it has a very strong identity and sophisticated imagery among it's targeted customers. These tend more to be in the 25 to 60 year age group which is somewhat fortuitous given that demographic trends for the 1990's and beyond suggest that these have the most disposable income.

the nature of the Libra Customer trading relationship is one of equal partnership.

A truly international enterprise.
Libra have exhibited in the Moscow Fashion Fair and participated in Trade Exhibitions shows in Noviy Urengoi, Western Siberia. The company also has a joint venture through Undus Ltd. in a retail outlet in Moscow.

Other export markets include Sweden, France, USA and Paraguay. The company is especially delighted and appreciative of the significant business and many good friends gained in Russia over the past few years.

Equal Partnership.
Whether it is in Ireland, UK, USA or Russia the nature of the Libra Customer trading relationship is one of equal partnership, the objective being to structure the business conducted to the mutual advantage of both parties. As the foregoing illustrates, Libra has a tremendous strength in depth, covering everything from design, through to choice of cloth, quality of manufacture and marketing presence.

However, perhaps the company's greatest asset is it's ability to successfully blend each of these individual strengths together into a package which fully satisfies the needs of it's extensive customer base.

Should you require any additional information/publications please do not hesitate to contact us.