libra offer unique innovative designs & styling alongside extensive choice.

Our Co-Ordinates Range.
Initially, Libra concentrated on separates, and especially blouses. However, more recently the company has developed a co-ordinates range which, apart from having unique and innovative designs and styling, also offers an extensive choice. Today there are essentially two seasonal collections Spring and Autumn, though the production process is flexible and can respond to mid-season demands when necessary.

Nonetheless, the choice of garments reflect the diversity of the typical Libra customer and can be loosely categorised as classical, young executive and occasional, all following current fashion trends.

Service & Quality with Style.
Libra was quick to recognise that the marketplace had changed from being largely volume-driven to quality and value oriented. It's combination of well informed, friendly and efficient service, coupled with quality and comfortable styling means that the company is never hampered by an excessive dependence on the youth market.

Consequently it has a very strong identity and sophisticated imagery among it's targeted customers. These tend more to be in the 25 to 60 year age group which is somewhat fortuitous given that demographic trends for the 1990's and beyond suggest that these have the most disposable income.